PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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March For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth Activism
March For Our Lives co-founder Brendan Duff discusses why the organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with the corporate world, and which PR tactics continue to be an essential part of their activism efforts. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
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