PR Future, the USC Center for Public Relations Podcast
USC Annenberg Center for Public Relations, Fred Cook, University of Southern California
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March For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth Activism
March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
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