How to Market Your DTC Brand
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How Peerfit Pivoted from B2C to B2B with Maria Juan
A few years into Maria Juan’s time with Peerfit, they had to pivot their whole brand from Direct to Consumer to Business to Business. Through this rebrand and shifting of position, Peerfit exploded in its success as an app and service. Maria is the VP of Marketing of Peerfit, which is redefining the corporate wellness space. Peerfit is on a mission to get employers to pay for employee’s exercise and health benefits. Peerfit makes it easy for each employee to book whatever exercise class they want in town. With hundreds of thousands of users, Maria has led marketing campaigns that have led to massive success. In this episode we discuss: How Maria translated her marketing work in the dance world to Peerfit Why Peerfit pivoted from B2C to B2B How Peerfit rebranded How Peerfit won an Emmy for their commercial The link to the show notes is here: https://www.gattozzicollective.com/podcast-episodes/maria-juan This show is Sponsored by Gattozzi Collective! --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message
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