How to Market Your DTC Brand
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Building Kuju Coffee with Jeff Wiguna
Today’s guest is Jeff Wiguna, The Co-Founder and CEO of Kuju Coffee. Kuju Coffee was the first-ever portable pour-over coffee brand and has pioneered high-end coffee in the outdoors and travel space. In this episode, we discuss: How marketing was a driving factor for Kuju Coffee How Kuju Coffee created a new category successfully The importance of story to build an audience Click here to check out the show notes. This show is brought to you by Goodo Studios --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtomarketyourdtcbrand/message
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