Creator Science
Jay Clouse
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Nir Eyal has spent his career studying why people don't do what they know they should. After writing Hooked and Indistractable, he kept getting a strange kind of call: readers who'd read the book, knew the steps, and still didn't do them. That puzzle led him down a six-year research path into the one variable missing from every motivation model: belief. In this … Play episode
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![Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/9a/cd/3e/9acd3e97-2082-57c4-90d5-5a421d7bb788/mza_14750908240648861422.jpg/160x160bb.jpg)
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