Creator Science with Jay Clouse

Jay Clouse

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$400K Per Year and Done by 2:30 — Inside Milly Tamati’s Generalist World

11/3/2026 • 54 min

My guest is Milly Tamati, the founder of Generalist World, a newsletter, job board, and community for people whose careers don't fit in a box. Milly started Generalist World in 2022 from a Scottish island with a population of about 191 people. Today the newsletter has more than 55,000 subscribers, she's posted on LinkedIn just about every weekday for roughly 1,400 days, and this September, International Generalist Day had more than 100 volunteer-led meetups in 40 countries. She runs it all with one full-timer and a couple of contractors, hired straight out of her own community. The business makes about $400,000 a year, and Milly finishes work most days around 2:30. Her number one KPI is a regulated nervous system. When another podcaster asked about her dream for Generalist World, she told them she's already living it. In this episode, we talk about: Why she will never schedule a LinkedIn post, and the cringe but undeniable power of the selfie The two fill-in-the-blank formats that took the stress out of a twice-weekly newsletter Why X, not LinkedIn, is where she closes sponsorship deals, sometimes within half an hour Why she deleted all of her recurring revenue to make every member a lifetime member, and the year-long beehiiv partnership that brings in recurring revenue instead By the end of this episode, you will have a new way to think about what the right size for your business actually is. Generalist World The Generalist Archetype Quiz Generalist World newsletter Generalist World community Milly on LinkedIn Milly on X beehiiv Milly on Growth In Reverse Full transcript and show notes *** TIMESTAMPS (00:00) Cold open (00:39) Introducing Milly Tamati (09:07) A regulated nervous system as a KPI (13:51) Two fill-in-the-blank newsletter formats (18:12) Milly's immutable laws of LinkedIn (22:38) Why she still bothers with X (24:03) Why she'll never schedule a post (27:15) The undeniable power of the selfie (30:58) Which LinkedIn link gets the clicks? (37:12) The right size of business (40:05) Deleting all recurring revenue (44:46) The beehiiv partnership (50:12) Be more weird *** RECOMMENDED NEXT EPISODE #320: Earning $300K+ Per Year Without Social Media | Jessica Lackey's Relationship-First Approach *** ASK CREATOR SCIENCE Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞 Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

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