Faster Horses | A podcast about UI design, user experience, UX design, product and technology
Faster Horses | Paul Wilshaw & Mark Sutcliffe
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Design Language vs Tone of Voice
So what’s the difference between design language and tone of voice? Where are the boundaries between the tone of voice and design language, and who leads the strategy of these? Are they interchangeable? In literature, the Tone of Voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously different from writing prose (or at least it should be since web users read very little.) Still, every scrap of writing on a page (from body copy to button labels and other UX copywriting) contributes to the tone of voice we’re using to speak to our users (https://www.nngroup.com/articles/tone-of-voice-dimensions/). Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. To induce a sense of clarity and coherence to it, we need to establish a series of constraints that will help us communicate with our end-users. This is where Design Language comes into play (https://www.uxpin.com/studio/blog/design-language/) Why are these important, and how can navigate those tricky workplace politics? All this and more are answered in this episode of Faster Horses. 🐎 80% comedy, 20% UX, 0% filler 👕 Get stickers and tees at https://www.paulwilshaw.com/shop/ 💎 Support the show and sign up for early and exclusive content: https://www.patreon.com/FasterHorses 🎙 Spotify: https://open.spotify.com/show/5wF48uFWHs5a7gpr3eNwrC 🎙 Apple: https://podcasts.apple.com/gb/podcast/faster-horses-a-podcast-about-ui-design-user/id1496787723 🎥 Watch: https://youtu.be/GYjaKrOt1VE PEACE! Produced by: Paul Wilshaw Nick Tomlinson Mark Sutcliffe Anthony Jones Chris Sutcliffe Title music: James Medd Sound effects: https://www.zapsplat.com Support the show All this and more are answered in this episode of Faster Horses, a podcast about UX, UXR, UI design, products and technology (sometimes!) 🐎 80% comedy, 20% UX, 0% filler 👕 Get stickers and tees at https://www.paulwilshaw.com/shop/ The show is hosted by: Paul Wilshaw https://www.linkedin.com/in/paulwilshaw/ and Mark Sutcliffe https://www.linkedin.com/in/sutcliffemark/ If you want to suggest an idea, or join us on the show, send us a message 👆.
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