The Resilient Recruiter
Recruitment Coach Mark Whitby
Podcast
Episodes
Listen, download, subscribe
How to Build a $10M Recruitment Firm With Just 11 People, with Dave Fox
There's a belief in recruitment that scaling a firm means scaling headcount. Dave Fox has built a different model. His fully remote technology staffing firm, Focus GTS, generates more than $10 million in annual revenue with a team of just 11 people. Early on, Dave assumed he would need 80 to 100 people to build the business he wanted. He also thought a 360 model and broader market coverage would be the right path. Over time, he found a different way to grow: stay close to one specialist market, build a split-desk team of strong people, and make AI part of how the whole business works. Dave is the founder of Focus GTS, a Miami-based technology staffing firm that specializes in the Adobe Marketing Cloud ecosystem. He started in recruitment with the S3 Group, working his way from trainee consultant to manager and director before launching his own business eight years ago. In this conversation, Dave explains why he is done with the "chase game" of constantly pursuing new opportunities. His focus now is on becoming so useful and well-known in his market that clients and candidates come to him. That means creating free tools that solve real problems, publishing useful content, and using AI research agents to stay close to key customers. It also means giving every member of his 11-person team access to Claude and Claude Code, then creating a culture where people share what they are learning. Dave is not suggesting AI is a shortcut to success. He spends 50 to 60 hours a week learning and building with it. But he makes a strong case that agency owners need to rethink the old relationship between headcount, growth, and productivity. In this episode, you'll learn: Why Dave moved from a 360 model to a split-desk structure The assumption that made him think he needed 80 to 100 people Why a smaller, better-paid team can outperform a larger one How Focus GTS became known in the Adobe Marketing Cloud market How free tools and useful content can create inbound conversations How AI research agents help Dave's team stay close to top clients How to make AI a shared team habit rather than a founder-only project The mindset Dave believes agency owners need as AI changes the market Episode highlights: [02:49] Why Dave launched Focus GTS after walking away from a potential partnership [07:53] Building a fully remote technology staffing business [10:46] Why Focus GTS uses a split-desk model [18:18] The AI inflection point that changed Dave's view of growth [23:28] Building free tools for a specialist market [29:42] Using AI research agents on Focus GTS's top five clients [34:52] How to become a celebrity in your recruitment niche [45:25] How all 11 team members learn and use AI together Sponsors: This episode is brought to you by Recruiterflow, an AI-native ATS and CRM built for serious recruiting businesses. Learn more: https://recruitmentcoach.com/recruiterflow It is also brought to you by Juicebox, the modern AI platform for recruiting. Juicebox combines more than 30 datasets with AI models to support search, outreach, and pipeline management within a single workflow. Learn more: https://recruitmentcoach.com/juicebox Guest Bio: Dave Fox is the founder of Focus GTS, a fully remote technology staffing firm based in Miami. Focus GTS generates more than $10 million in annual revenue with a team of 11 and has been recognized on the Inc. 5000 list. Dave and his team specialize in the Adobe Marketing Cloud ecosystem and use AI across research, marketing, sales, website development, and client delivery. Connect with Dave Fox on LinkedIn: https://www.linkedin.com/in/davefoxceo/ Learn more about Focus GTS: https://www.focusgts.com/ Connect with Mark Whitby: Get your FREE 30-minute strategy call: www.recruitmentcoach.com/strategy-session/ Mark on LinkedIn: https://www.linkedin.com/in/mwhitby/ Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter
The Resilient Recruiter RSS Feed
