Today in Digital Marketing
Tod Maffin
Podcast
Episodes
Listen, download, subscribe
Manipulating Consumers with the Truth
Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.” Our Sponsors: * Check out Dynadot: dynadot.com/marketing Privacy & Opt-Out: https://redcircle.com/privacy
Today in Digital Marketing RSS Feed
