Today in Digital Marketing
Tod Maffin
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Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy? In this special deep-dive episode, Tod speaks with the co-author of two papers on how changing AI voices in video ads can affect sales and donations. Our Sponsors: * Check out Dynadot: dynadot.com/marketing Privacy & Opt-Out: https://redcircle.com/privacy
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