Today in Digital Marketing
Tod Maffin
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The Right Way to "Shrinkflate" Your Products
In this special deep-dive episode, Tod speaks with Ioannis Evangelidis, Associate Professor of Marketing at Ramon Llull University in Spain. He recently published a research paper in the Journal of Marketing Science called “Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases” Our Sponsors: * Check out Dynadot: dynadot.com/marketing Privacy & Opt-Out: https://redcircle.com/privacy
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