Float or Founder: Toronto Startup Business Stories
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S2E22: Sarah Stockdale of Growclass on data-driven startup marketing
Many people think marketing is fluffy but (especially in the tech industry) it's anything but. Marketing is creative, experimental, and data-driven. How do you write copy that connects? How do you create ads that converts? You need to test a hypothesis and see the data to build the most successful marketing strategies. Sarah Stockdale takes us on her decade-long career in the startup industry and why she started Growclass so that other startup entrepreneurs could better understand marketing and customer acquisition in the early days. Sarah goes into details about different strategies to attract customers. We also discuss her newsletter, We Need To Talk About This and how her supportive friends encouraged her to actually launch it to the public. She also opens up about what wasn't working with Valkerie that led to the rebrand! Support the show (https://www.floatorfounder.com/partners)
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