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Float or Founder: Toronto Startup Business Stories

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S2E13: Alyssa Atkins of Lilia on personal pain point

When you face a personal pain point, what's the first thing you think to do? Alyssa Atkins of Lilia decided to turn her personal pain point into a business. Lilia is a personal online concierge that gives you clarity and confidence in options about egg security and storage - and celebration! She talks about her time in Y Combinator as it switched to virtual amidst COVID and what Y Com helped her achieve. She also shares Lilia's typical persona and how she talks to each one of her users, which is very important in early stage companies. Support the show (https://www.floatorfounder.com/partners)

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