Voice Marketing with Emily Binder
Emily Binder
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Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG
Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house of cards. At its core this is an homage to David Ogilvy and inspiration for you to identify the popular myths of your own industry. Topics: (0:34) Debunking CPG myths (0:52) Truth about cereal, fasting, breakfast (1:40) Shampoo and fabric softener myths (1:51) 1999 Herbal Essences commercial (Donna) (4:18) Truth about feminine care: toxic tampons. Flex Disc. (5:19) Money is more excitatory than sex, gambling, chocolate (Crosby) (5:43) Ethos, pathos, logos (6:23) Buyer or customer (watch) (8:47) Money disagreements cause divorce (11:18) Bust your own myth Links: Buffalo Marketing: emilybinder.com/buffalo James Sexton on SWU Mitch Slater share Ethos, Pathos, and Logos My tools: Record: emilybinder.com/riversideEdit: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me: Speaking: emilybinder.com/speaking Coaching: emilybinder.com/call ThinkersOne: thinkersone.com/emilybinder Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.
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