Voice Marketing with Emily Binder
Emily Binder
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The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips
Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots. Chapters Part 1 (0:20) 1- Identity and values (0:32) 2 - Expertise and skills (0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing (1:13) 4- Communication style (1:22) 5- Network and influence (1:30) 6- Visual presentation (1:41) Why everyone needs to invest in personal brand (4:40) Personal brand allows access to more opportunities (4:46) Let people leave (5:10) Bet on the jockey not the horse (5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf (7:26) Human Design strategy: wait for the invitation (Projector) (8:05) When it's time to update your LinkedIn profile pic Part 2: Your headshot, LinkedIn, + website is a must (8:40) Announce a new headshot? (9:36) Napoleon theatre quote - Robert Greene (12:00) Your likeness or testimonial is not free (12:39) Recap + takeaways (13:09) Bonus tip: your website (13:38) TLD or dot com: replyall.limo (Reply All Podcast) (14:00) Personal brand SEO tip for photos - Google Image Related links: Ethos, Pathos, and Logos in Marketing Let people leave (unsubscribe is good) My tools: Record on RiversideRecord/edit with AI: DescriptShop my gearHire me: Speaking Advisory Calls Connect: This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
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