Voice Marketing with Emily Binder
Emily Binder
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"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders
The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women. Topics: (0:15) "America's Sweethearts" Netflix (0:37) NFL Pay Disparity (2:20) Cowboys owner Charlotte Jones on cheerleaders' pay (2:56) Actually masculine? (5:22) Rigorous DCC life - jump splits, lack of sleep (6:36) Brand is like a cake (7:26) "Honorary position" (7:51) Reputation-enhancing work, career advice (8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment (11:26) "Virtue" of selflessness (15:26) My story (16:46) OnlyFans millionaires (17:26) Book a 5-Star Show Checklist call: emilybinder.com/call Related videos: 60% of women don't. How to Negotiate Top Money Saving Reason to Have an LLC My tools: Record + edit: emilybinder.com/descript Gear: beetlemoment.com/gear Hire me: emilybinder.com/speaking emilybinder.com/call Videos - ThinkersOne: thinkersone.com/emilybinder Connect: Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email Hosted on Acast. See acast.com/privacy for more information.
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