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The Product Experience

Mind the Product

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We've all heard about the Jobs to Be Done framework - but do you know how to really make the most of it? We went straight to the source - Bob Moesta, who developed the approach alongside Harvard Business School's Clayton Christensen - to really get into the approach. In this episode, we cover:  How to get started with JTBD - and what to do after you've conducte… Play episode

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