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The problem with freemium pricing - Dan Balcauski (Chief Pricing Officer)
In this week's podcast, Dan Balcauski shares his thoughts on the challenge of measuring uncertainty in pricing strategy and how tools like Fermi decomposition can be game-changers. Additionally, if you've ever wondered how to manage existing customers when you decide to tweak pricing and packaging, we've got you covered. Tune in for some pragmatic advice on pricing strategy, indicative pricing, and the reasoning behind 'contact us for a quote' approach. Featured Links: Follow Dan on LinkedIn | Product Tranquility | Buy 'How to Measure Anything Workbook: Finding the Value of Intangibles in Business' book by Douglas Hubbard | Fermi Estimate examples | 'Decoding the mysteries of pricing strategies' - Part 1 of Dan Balcauski on The Product Experience Our Hosts Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.
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