The Animalz Content Marketing Podcast
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Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19
Few industries are more saturated with content marketing than ecommerce. From juggernauts like Shopify and Bigcommerce, to a growing multitude of scrappy startups, every ecommerce company is hungry for rankings, traffic and mindshare. In today’s episode, I’m chatting with Laura Moss, Animalz resident ecommerce pro, and the founder of her own ecommerce brand, Adventure Cats. We chat through strategies for turning the saturation and rate of change in ecommerce to your advantage; we dig into the power of “niching down” and competing for search volume on your own terms; we look at the short- and long-term impact of COVID on ecommerce marketing; and Laura shares nascent trends that she thinks all ecommerce marketers should pay close attention to.
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