The Animalz Content Marketing Podcast

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How to Become a Thought Leader

In today’s episode, I set out to answer one of the hardest questions in marketing: how do you become a thought leader? I pick the brain of Animalz’s strategist Katie Parrott, and we chat through the defining traits of a true thought-leader (and why it requires more than adding the phrase to your LinkedIn bio); we discuss the idea of “earned secrets” as the fuel for thought leadership; we dig into the 5 “sources” of thought leadership we use at Animalz; and we wrap up by asking—is it really worth it? (spoiler: yes).

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  Hyper-Competitive Content Marketing With Buffer's Ash Read

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  AI, Twitter Marketing & The Creator Economy with Blake Emal

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  Product-Led Content & Thinking Like a Strategist with Dr. Fio Dossetto

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  Content Marketing Benchmark Report 2020

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  Diversity, Equity and Inclusion: One Content Team’s Journey

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  Content Q&A #1

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  GPT-3 and the Future of Content Marketing

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  Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

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  Auditing the Animalz Blog: What Works and What Doesn’t

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  The Animalz Principles of Quality

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  EdTech Content Marketing

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  What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti

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  Category Creation with SaaStock's Emily Byford

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  How the Degreed Marketing Team Is Adapting to a New Normal

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  We're launching a new product!