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The Animalz Content Marketing Podcast




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The Animalz Principles of Quality

As a company whose entire reason for existence is creating the world’s best content marketing, we spend a LOT of time thinking about quality. What does it really mean to create something quality? How can we consistently create quality, despite the fact that we work with hundreds of customers, in dozens of industries, each with their own, idiosyncratic tastes and preferences? How can we stay ahead of changing trends, technology and expectations? In today’s episode, I dive deep into the quality rabbit hole with Animalz CEO Devin. We share the foundational, six principle benchmark we use to safeguard quality at Animalz; we talk through a strategic framework for adapting content to the expectations of other people; and we explore how the defining characteristics of “quality content” change over time.

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