The Animalz Content Marketing Podcast
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What Brands Can Learn From Big Publishers with Parse.ly's Andrew Montalenti
In today’s episode, Ryan talks with Andrew Montalenti, Founder and Chief Product Officer at content analytics platform Parse.ly. We use Andrew’s experience working with some of the world’s largest publishers—the likes of WIRED, The Wall Street Journal, and Medium—to explore the changing face of content marketing. We talk through “platform-risk” and the growing need to diversify marketing channels; we dig deep into content attribution and analysis; and we share “publication”-inspired strategies that B2B and B2C brands can apply to their own content marketing.
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