The Animalz Content Marketing Podcast

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How One Viral Blog Post Catapulted Our Monthly Traffic

Our teammate Jan-Erik Asplund recently wrote a piece for the Animalz blog that blew up. The piece—BLUF: The Military Standard That Can Make Your Writing More Powerful—trended on Hacker News and racked up 30,000+ pageviews in just a few days. It was shared all over Twitter, included in a few popular newsletters, mentioned on Lifehacker, and earned links from 120 domains. We had a real whale on our hands. What happened next was unexpected. Our traffic increased 4x—and then it sustained for the next few months, even long after the surge died off. Today, Jan explains how and why he wrote the post and we dissect the impact it had on our site.

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  Diversity, Equity and Inclusion: One Content Team’s Journey

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  How to Become a Thought Leader

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  Content Q&A #1

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  GPT-3 and the Future of Content Marketing

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  Ecommerce Content Marketing: Hyper-Competition, Niches, and COVID-19

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  Auditing the Animalz Blog: What Works and What Doesn’t

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  The Animalz Principles of Quality

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  EdTech Content Marketing

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  How the Degreed Marketing Team Is Adapting to a New Normal

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  We're launching a new product!