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Best Shot // a digital companion for fertility patients [UP087]

4/21/2021 • 62 min

Interview begins: 5:49 Debrief: 51:25 Abby Mercado is the co-founder and CEO of Best Shot. Best Shot is a patient’s companion in fertility treatments, providing medication management & education, streamlining the pharmaceutical ordering experience and enabling safe, supportive micro-communities led by experts. Abby is a former venture capital investor, and current mom of IVF twins, who experienced a miscarriage resulting from an error made in administering one of her IVF medications. We discuss: Analyzing Macro Trends 11:43The idea of fertility 17:18Fertility decreases over time. 18:57IVF 19:59Best Shot 22:12Alleviate the black market 30:27Targeting problems 34:32Simplfying treatment 36:21Target market 39:20Earning Revenue 43:31Fertility Stigma 46:23 Best Shot was founded in 2019 and based in Denver, Colorado. Learn more about Best Shot This episode is sponsored by SavvyCal. SavvyCal is the most intuitive and powerful scheduling tool on the market. In fact, we just started SavvyCal to book interviews with our guests! You can create personalized links in seconds and even allow recipients to overlay their calendar on top of yours. You really gotta see how this works, and you’ll wonder why it wasn’t always this easy. Sign up to create a free account at savvycal.com/upside and when you're ready to test out a paid plan, use the code UPSIDE to get your first month free. Follow upside on Twitter Advertise with an upside classified

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