Leveraging Thought Leadership
Peter Winick and Bill Sherman
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Blending Disciplines to Create Powerful Thought Leadership | Selena Rezvani | 540
Thought leaders come from a wide variety of backgrounds and skills. Each unique path leads to inspiration, solutions, and frameworks that can reach niche groups on a personal level. Selena Rezvani is an internationally recognized author, speaker, and consultant on leadership. Her newest book, a Wall Street Journal bestseller “Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself" is a guide for overcoming the nine most common obstacles that stand in the way of building authentic confidence. Selena shares how her journey in thought leadership started while she was a young management consultant whose boss created a policy that all consultants would have to write and present at conferences twice a year. While incredulous at first she was also thrilled at the challenge and agency the opportunity presented. That push into thought leadership resulted in seeking an MBA to better speak to her audience. Selena shares how during her MBA program she interviewed high performing C-suite level women to discover the commonalities and hardships they face. The result of these interviews came together as her first book The Next Generation of Women Leaders: What You Need to Lead but Won't Learn in Business School and led to continued relationships with many of the women interviewed and Selena breaking out on her own to further her thought leadership work. Selena shares how her business continued to grow adding speaking, learning to value herself and the years of previous research that were required to create engaging and actionable speaking engagements. Selena shares wonderful advice for speakers, authors, leaders, and budding thought leaders on how to create content, build relationships, and measure your own success and self worth. Three Key Takeaways: · Great things happen when you bring the frameworks and thinking of one discipline into another that might not typically be blended. · You have to value yourself. You have to own your authority. Ask for what you need. Don't settle. · The success or failure of an experiment is not a measurement of your success or worth. You will either win or you’ll learn.
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