Found Revenue: Shopify Growth with Bryan Bowman
Bryan Bowman
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Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored it… Play episode
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