Found Revenue: Shopify Growth with Bryan Bowman
Bryan Bowman
Podcast
Episodes
Listen, download, subscribe
CRO Is Dead: The "Listen, Watch, Ship" Framework for Shopify Brands | Ep 128
Is traditional Conversion Rate Optimization (CRO) hurting your direct-to-consumer (DTC) brand? In this episode, FoundRev founder Bryan Bowman explains why CRO has devolved into basic "decoration" and why most agencies are charging $5,000 to $6,000 a month for A/B tests that fail 80% of the time. Through a compelling story of a Chicago pizza shop that ignored its customers' simple requests for takeout and larger tables in favor of adding a wine selection, Brian illustrates the costly danger of guessing what your customers want. Stop doing complete site redesigns that confuse your existing buyers and tank your revenue. Instead, it is time to pivot to "Voice of Customer" aligned optimization. In this episode, you will learn: The Problem with CRO: Why making your website "look pretty" by copying other brands is not a sustainable growth strategy. The Listen Phase: How to deploy immediate post-purchase surveys to your existing customers to gather hundreds of data points on exactly why they buy. The Watch Phase: The importance of using heatmaps and screen recordings to track actual buyer behavior and attribute revenue to specific actions. The Ship Phase: How to analyze your treasure trove of data, batch your updates, and run targeted split tests to guarantee positive results. Compounding Growth: How optimizing your site based on customer feedback directly increases your Return on Ad Spend (ROAS), improves email conversions, and drives compounding 5% to 10% month-over-month revenue growth. Stop guessing and start letting your customers write your copy and dictate your site experience. Ready to stop guessing and start scaling? Get expert help implementing Voice of Customer optimization to grow your direct-to-consumer brand by visiting www.FoundRev.com today!
Found Revenue: Shopify Growth with Bryan Bowman RSS Feed
