Sales Culture with Joe Lemon
Joe Lemon
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155. Unleashing the Marketing Benefits of the Backyard Brawl is Back: Pitt vs. WVU
In this episode, we're diving into the marketing benefits of the Backyard Brawl, the highly anticipated college football game between the University of Pittsburgh (Pitt) and West Virginia University (WVU). The Backyard Brawl is not just a rivalry game; it's a spectacle offering unique marketing advantages for universities and local businesses. Segment 1: The Backyard Brawl Tradition A brief history of the Backyard Brawl: The intense football rivalry between Pitt and WVU has roots dating back over a century. The significance of the rivalry: The game sparks tremendous passion and engagement from fans, alumni, and the local community. Attendance and viewership: The Backyard Brawl draws a large crowd to the stadium and garners significant TV ratings, providing an excellent platform for marketing exposure. Segment 2: Amplifying University Branding Showcasing university values and culture: The Backyard Brawl serves as an opportunity for both universities to emphasize their unique identities and engage with their respective fan bases. Brand partnerships and sponsorships: Local businesses can collaborate with Pitt and WVU to increase their visibility by aligning their brand with the passion and excitement surrounding the game. Merchandise and apparel: The Backyard Brawl generates demand for branded merchandise, allowing universities and local vendors to capitalize on sales and promote team spirit. Segment 3: Targeted Fan Engagement Tailoring marketing campaigns to fans: Both universities can leverage the Backyard Brawl to connect with their target audience—alumni, students, and passionate football enthusiasts. Social media engagement: Creating buzz through social media campaigns, contests, and hashtags can boost fan engagement, encourage sharing, and extend the reach of the event. Fan experiences and activations: Providing unique game-day experiences, such as tailgating events, exclusive access, and interactive activities, enhances fan loyalty and generates positive brand associations. Segment 4: Local Business Opportunities Boosting the local economy: The Backyard Brawl brings an influx of visitors to the host city, providing an economic stimulus for local businesses. Local partnerships and promotions: Restaurants, bars, hotels, and retailers can collaborate with Pitt and WVU to offer game-day specials, discounts, and promotions, attracting both local residents and out-of-town visitors. Leveraging game-related events: Local businesses can organize pre-game and post-game events, watch parties, or sponsor fan gatherings, creating additional marketing opportunities. Segment 5: Alumni Engagement and Fundraising Alumni outreach: The Backyard Brawl serves as a rallying point for alumni, creating a perfect occasion for universities to engage with their former students and promote alumni initiatives. Fundraising efforts: Universities can leverage the game to drive donations, scholarships, and other fundraising campaigns, tapping into the heightened enthusiasm and emotional connection surrounding the Backyard Brawl. CTA 1: Subscribe to Fresh Thought Friday, you'll get a curated memo that explains how industry leaders use content to create communities and tackle obstacles collectively - joelemon.co Resources https://blog.hubspot.com/marketing/best-cobranding-partnerships --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
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