Sales Culture with Joe Lemon
Joe Lemon
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174.Why the Best Salespeople are Also the Best Micro Marketers
Ever wonder why some salespeople consistently crush their quotas? It's not just about the product - it's about mastering the intersection of sales and marketing skills. This episode dives deep into how strategic micro-marketing and powerful positioning can transform you from an average salesperson into a trusted advisor. Main Themes: The intersection of sales and marketing skills. Importance of micro-marketing for salespeople. Strategies for effective positioning and presentation. Sales as a Contact Sport: The more individuals salespeople reach, the higher their chances of closing deals. Micro-Marketing Expertise: Successful salespeople excel in branding themselves and understanding their niche, differing from broader marketing strategies like running ads or managing social media. Importance of Positioning and Presentation: Greg Todd discusses how many sales fail not because of the product but due to poor positioning and presentation. Positioning involves a deep understanding of the industry, the organization, and the individual client. Role of Awareness: Being a trusted advisor by understanding industry dynamics and client needs. The significance of positioning oneself as a reliable source of industry knowledge. Curating Content and Building Authority: Leveraging content curation to build authority and trust. Importance of networking with thought leaders and hosting industry events. The rise of information commoditization and the ongoing value of trusted sources. Sales and Marketing Synergy: The mutual enhancement of skills between sales and marketing professionals. The trend of marketers gaining a deeper understanding of sales processes. Clip with Greg Todd: Discusses training healthcare professionals in sales, emphasizing solution-based offerings and the critical role of proper product positioning. Advice for Sales Professionals: Start building a robust database of sales content. Focus on soft engagement and relationship building, especially during slower business periods like summer. Key Points:Episode Highlights:Closing Thoughts: --- Send in a voice message: https://podcasters.spotify.com/pod/show/sales/message
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