Sales Reinvented
Paul Watts
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Why Cold-Calling is a Marathon per Simone Laraway
Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant. But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented. Outline of This Episode [0:52] What is cold-calling? Is it still relevant? [1:46] Is cold-calling an art and a science? [2:55] How Simone prepares for cold-calling [5:16] Simone’s opening lines and techniques [6:14] How to keep a cold call engaging [7:42] Tools, technology, and metrics [10:22] Simone’s top cold-calling dos and don’ts [12:58] How Simone handles objections and rejections Resources & People Mentioned LinkedIn Sales Navigator MailChimp Connect with Simone Laraway Connect on LinkedIn Follow on X Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
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