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Naked Beauty

Brooke DeVard

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Unmasking Skincare Marketing feat. Amy Koberling, PA

When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences. Tune in as we discuss:  The rise of A-Beauty and products from AfricaWhy we should shop by skin concern and not ingredientWhat we can do to respond to inevitable collagen lossHow to determine which red light therapy tools to invest inThe most effective way to layer skincare products Sir John and I are hosting a live show in Los Angeles! Get tickets while they're still available. Rate, Subscribe & Review the Podcast on Apple  Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)  Check out nakedbeautypodcast.com for all previous episodes & search episodes by topic Shop My Favorite Products & Pod Discounts on my ShopMyShelf Stay in touch with us: @brookedevard x @amykoberling Brands & Products Mentioned: Prequel Bubble S'ABLE Labs Black Seed Toner S'ABLE Qasil Exfoliating Mask S'ABLE Okra Face Serum S'ABLE Baobab Moisturizer S’ABLE Rooibos Micellar Water Pipette Mineral Sunscreen Tubby Todd Mineral Sunscreen Aveeno Kids Continuous Protection Hosted on Acast. See acast.com/privacy for more information.

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