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Revolutionizing Franchise Management with Erin Hooper from Franchise Systems AI
In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian speaks with Erin Hooper, head of Sales and Customer Success for Franchise Systems AI. They discuss the innovative end-to-end franchising system that Erin and her team have developed to streamline processes for franchisors and franchisees. Aaron shares insights about the platform's customizable marketing campaigns, sales applicant portals, project management for site selection, vendor integration, and ongoing location management. Jeremy highlights the uniqueness of Franchise Systems AI in consolidating multiple systems into one platform, addressing common pain points in franchising. This episode is packed with valuable information for anyone involved in franchising, offering a comprehensive look at how technology can enhance operational efficiency and overall success. 00:00 Franchise System 00:14 Introduction and Guest Introduction 01:55 Erin's Background in Hospitality and Franchising 02:58 Overview of Franchise Systems AI 04:40 Marketing and Sales Process for Franchises 05:53 Customizable Applicant Portal 13:00 Onboarding and Training for Franchisees 14:44 Site Selection and Vendor Integration 20:10 Challenges in Project Management 20:27 Integrating Vendors into the Platform 21:12 Ensuring Franchisee Compliance 22:29 Post-Opening Support for Franchisees 23:59 Operational Management Tools 24:37 Marketing and AI Integration 26:36 Audit and Training Systems 28:29 Sales and Labor Analysis 29:58 The Unique Value of Franchise Systems 32:07 Pepper Lunch as the Alpha Brand 35:40 Engaging with Franchise Systems 36:50 Final Thoughts and Surprises
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