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How social-centric Gallery Media is taking on events, TikTok Shop and ever-changing algorithms
Digital media companies have to be willing to change with the times if they want to make 2024 a growth year. For Gallery Media Group, publisher of PureWow and ONE37pm as well as over 70 social media-first brands like @Recipes and @Cocktails, this means testing out new social offerings like TikTok Shop, creating social campaigns for clients that will still work despite rapidly changing algorithms and modifying its experiential business to improve the ROI for sponsors. On the latest episode of the Digiday Podcast, GMG’s CRO Chris Anthony shares how the new ad products and event offerings launched in 2023 are contributing to his sales team’s go-to-market strategy in 2024. Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up.
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