The GaryVee Audio Experience
Gary Vaynerchuk
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How to Win on Relevance in a Modern Market
In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven. You’ll learn about: The transition from Social Media to Interest MediaHow to build and utilize a "Mid-Funnel" strategyThe role of a "Veditor" in modern marketingWhy LinkedIn is the best ad product for B2BPreparing for the GEO and AEO revolution
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