Gratitude Geek: Business Education for Gen X Women Solopreneurs
Kandas Rodarte | Business Growth Strategies for Women Over 40
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Public Relations for Small Business Owners | Lauren Kwedar Cockerell
Do you think your story is too boring to share? PR strategist Lauren Kwedar Cockerell has spent 23 years helping purpose-driven businesses uncover the story only they can tell — and she's here to help you do the same. In this episode of Gratitude Geek, Lauren breaks down what public relations for small business owners actually means (hint: it's not social media), how to stop leading with the surface-level answer everyone else in your industry gives, and how to build a "why now" hook that gets media and podcast hosts to pay attention. We cover: Why earned media is worth 3–10x more than a paid ad Lauren's Thread methodology for excavating your real story The one question that unlocks your most compelling pitch 5 reasons to actually send a press release How to pitch podcasts the right way — and what not to do If you're a Gen X woman solopreneur who's ready to get visible without feeling like you're bragging, this one's for you. 🎁 Lauren's free podcast pitch guide: https://www.kwedarco.com/freebies 🔗 Connect with Lauren: https://www.kwedarco.com 📖 The 5 Whys method: https://www.youtube.com/watch?v=SrlYkx41wEE 🎧 Full show notes: https://kandasrodarte.com/319 Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners. Subscribe to weekly emails: https://kandasrodarte.com/subscribeJoin the Co-Lab: https://kandasrodarte.com/labGratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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