Gratitude Geek: Business Education for Gen X Women Solopreneurs
Kandas Rodarte | Business Growth Strategies for Women Over 40
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Rebuild From Zero: Growth Hacking After Losing Everything | Peter Murphy Lewis
When political turmoil in Chile pushed his adopted home “into disarray,” growth hacker and documentary filmmaker Peter Murphy Lewis lost his company, his community, and the life he’d spent 14 years building. In less than two weeks, he and his wife left everything behind and moved back to the U.S. with their three‑year‑old—starting again from his parents’ basement in Kansas. In this conversation with host Kandas Rodarte, Peter shares how he used a “do a lot with a little” growth‑hacking mindset to rebuild from zero, and what that looks like for solopreneurs—especially women over 40—who don’t have a big team or a big ad budget. From handwritten direct‑mail campaigns and simple cold calls to testing offers with TikTok and short‑form video, Peter breaks down practical, experiment‑driven marketing that doesn’t feel like bro culture. You’ll also hear the human side of disruption: PTSD, identity loss when your job title disappears, cultural shock moving from Santiago to small‑town Kansas, and how niche filmmaking about CNAs and nursing homes helped Peter find new purpose and impact. If you’re navigating a major life or business pivot, this episode offers both strategy and solidarity. Chapters: 00:00 Rebuild from zero: Peter’s 10‑day collapse 00:53 Life disruptions, PTSD, and starting over 01:34 What growth hacking really means (without bro marketing) 08:01 Experiment‑driven marketing for solopreneurs over 40 13:37 Direct mail, cold calls, and why “old school” still works 19:06 Facing disruption: therapy, fear, and asking for help 19:59 Identity beyond job titles and losing “entrepreneur” 22:43 Hyper‑niche documentaries for CNAs and nursing homes 28:00 Bicultural parenting and raising resilient kids 33:18 Gratitude, legacy, and rebuilding a meaningful life Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners. Subscribe to weekly emails: https://kandasrodarte.com/subscribeJoin the Co-Lab: https://kandasrodarte.com/labGratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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