Gratitude Geek: Business Education for Gen X Women Solopreneurs
Kandas Rodarte | Business Growth Strategies for Women Over 40
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305: How to Actually Make Money as a Podcast Guest (Without a Huge Audience) | Jessica Rhodes
She’s booked 30,000 podcast interviews, and the guests who actually made money all did one thing differently. In this episode of Gratitude Geek, Kandas Rodarte and Interview Connections founder Jessica Rhodes break down how to turn podcast guesting into real revenue instead of chasing vanity metrics. You’ll learn why building real relationships with hosts beats obsessing over audience size, how niche shows often convert better than “big name” podcasts, and what realistic download numbers look like even for established brands. Kandas and Jessica also unpack guesting strategies, audience–message fit, and why consistency matters more than any single “big break.” They share practical tactics like collaborating on YouTube, repurposing interviews across platforms, using email and playlists to warm up your own audience, and applying gratitude as a business strategy to stay top of mind for referrals. If you’re a Gen X woman solopreneur who wants podcast guesting to actually lead to clients, this conversation is your playbook. Link to the full show notes and resources: https://kandasrodarte.com/305 Timestamps 00:00 The Evolution of Podcasting 02:23 Guesting Strategies for Success 04:30 The Importance of Engagement 07:02 Visibility and Audience Growth 09:46 The Value of Niche Targeting 12:34 Building Relationships with Hosts 15:31 Leveraging Social Proof 18:28 The Role of Consistency in Podcasting 20:08 Metrics and Engagement Strategies 24:25 Evaluating Podcast Metrics 26:28 The Importance of Relationships in Podcast Guesting 28:11 The Role of Authenticity in Podcast Pitches 29:27 Value in Storytelling and Lessons Learned 31:52 The Longevity of Podcasts 33:12 The Power of Collaboration in Podcasting 35:06 Ethics of Content Sharing and Credit 38:03 Gratitude as a Business Strategy Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners. Subscribe to weekly emails: https://kandasrodarte.com/subscribeJoin the Co-Lab: https://kandasrodarte.com/labGratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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