Gratitude Geek with Kandas Rodarte
Kandas Rodarte
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Robert Brill on Solving the Advertising Problem
In episode 223 of Gratitude Geek, "Robert Brill on Solving the Advertising Problem," Robert Brill, a 20-year advertising industry veteran and CEO of Brill Media, discusses the distinction between advertising and marketing, the importance of storytelling in building a brand, and the significance of understanding one's audience and product-market fit. Brill clarifies that marketing encompasses various activities, while advertising specifically refers to spending money to reach a larger audience. He emphasizes the importance of identifying ideal customer profiles and applying that information to advertising platforms. Brill also shares his experience with overcoming limiting beliefs about advertising and the importance of networking and public speaking skills in business growth. Additionally, he discusses the potential decline of Google's advertising dominance and the importance of understanding customer problems and solving them through Sprint testing. Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500. Episode sponsor: http://grateful.superpatch.com Connect with Robert Brill Website: https://brillmedia.co Instagram: https://instagram.com/brill_media Facebook: https://www.facebook.com/BrillMediaUS/ LinkedIn: https://www.linkedin.com/in/robertbrill/ Tiktok: https://www.tiktok.com/@brill_media YouTube: https://youtube.com/@UCseIy157IFVZnJCvVK1pKgQ Mentions WTF with Marc Maron Podcast: https://www.wtfpod.com/ All-In Podcast: https://www.allinpodcast.co/ Toastmasters International: https://www.toastmasters.org/ JV Hilliard Interview: https://sites.libsyn.com/50150/gratitudegeek/129-from-book-to-video-game-featuring-jv-hilliard Cha Cha Cha: http://www.chachachasf.com/ Emarketer: https://www.emarketer.com/ Khan Academy: https://www.khanacademy.org/ Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs. Love the show? Subscribe, rate, review, & share! Follow us on social and join the conversation! YouTube: https://www.youtube.com/@gratitudegeek Instagram: https://www.instagram.com/gratitudegeek Facebook: https://www.facebook.com/gratitudegeek LinkedIn: https://www.linkedin.com/company/gratitudegeek Support Gratitude Geek, a relationship marketing podcast. At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness. As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: https://donate.stripe.com/28og286dNczK7iUeUW
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