Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
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#706: 5 Emotions Your Audience Should Feel to Buy Your Product: Writing Edition with Founder of The Copy Posse, Alex Cattoni
Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business. You’ll learn: (7:46) What makes Copy Posse so unique and why Alex started the community (12:08) Advice for tuning out the market competitors to focus on your own path (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing (20:55) A major copywriting step that most entrepreneurs overlook (22:42) Alex’s formula for emotionally connecting with your buyer (28:16) How to show your audience that you have the solution they’ve been looking for (35:38) Top qualities to look for when hiring a copywriter Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's". Resources Mentioned in the Episode: Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Copy Posse Influence by Robert Cialdini Ray Edwards Follow Alex instagram.com/copyposse alexcattoni.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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