The Digital Marketing Podcast
Daniel Rowles and Ciaran Rogers
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Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan
How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: https://targetinternet.com/resources/reviving-fanta-how-they-used-halloween-to-engage-gen-z Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
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