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612. Is Macy’s Thanksgiving Parade Its Most Valuable Asset?

11/21/2024 • 53 min

The 166-year-old chain, which is fighting extinction, calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker. At least we think it is — Macy’s is famously tight-lipped about parade economics. We try to loosen them up. (Part one of a two-part series.) Play episode

How to Stop Worrying and Love the Robot Apocalypse (Update)
611. Fareed Zakaria on What Just Happened, and What Comes Next
610. Who Wins and Who Loses Once the U.S. Legalizes Weed?
609. What Does It Take to Run a Cannabis Farm?
Abortion and Crime, Revisited (Update)
608. Cannabis Is Booming, So Why Isn’t Anyone Getting Rich?
607. Is America Switching From Booze to Weed?
606. How to Predict the Presidency
Has the U.S. Presidency Become a Dictatorship? (Update)
605. What Do People Do All Day?
EXTRA: Roland Fryer Refuses to Lie to Black America (Update)
604. Did the N.F.L. Solve Diversity Hiring? (Part 2)
603. Did the N.F.L. Solve Diversity Hiring? (Part 1)
EXTRA: In Praise of Maintenance (Update)
602. Is Screen Time as Poisonous as We Think?
601. Multitasking Doesn’t Work. So Why Do We Keep Trying?
What Is the Future of College — and Does It Have Room for Men? (Update)
EXTRA: Why Quitting Is Usually Worth It
The University of Impossible-to-Get-Into (Update)
What Exactly Is College For? (Update)
EXTRA: Here’s Why You’re Not an Elite Athlete (Update)
600. “If We’re All in It for Ourselves, Who Are We?”
599. The World's Most Valuable Unused Resource
EXTRA: Why Rent Control Doesn’t Work (Update)
598. Is Overconsolidation a Threat to Democracy?
597. Why Do Your Eyeglasses Cost $1,000?
EXTRA: People Aren’t Dumb. The World Is Hard. (Update)
596. Farewell to a Generational Talent
595. Why Don't We Have Better Candidates for President?
594. Your Brand’s Spokesperson Just Got Arrested — Now What?
593. You Can Make a Killing, but Not a Living
EXTRA: The Fascinatingly Mundane Secrets of the World’s Most Exclusive Nig…
592. How to Make the Coolest Show on Broadway
591. Signs of Progress, One Year at a Time
EXTRA: The Opioid Tragedy — How We Got Here
590. Can $55 Billion End the Opioid Epidemic?
589. Why Has the Opioid Crisis Lasted So Long?
Extra: Car Colors & Storage Units
588. Confessions of a Black Conservative
587. Should Companies Be Owned by Their Workers?
586. How Does the Lost World of Vienna Still Shape Our Lives?
Extra: Why Is 23andMe Going Under? (Update)
585. A Social Activist in Prime Minister’s Clothing
584. How to Pave the Road to Hell
Extra: The Men Who Started a Thinking Revolution (Update)
Why Are There So Many Bad Bosses? (Update)
583. Are We Living Through the Most Revolutionary Period in History?
Extra: How Much Do You Know About Immigration?
582. Why Is Everyone Moving to Canada?

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