The Unmistakable Creative Podcast

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Ben Guttmann: Why Simple Messages Win in a Noisy World

Marketing professor and author Ben Guttmann explains why we over-complicate our messaging and how to apply design principles to communicate with clarity. He breaks down the drill-built method for identifying emotional benefits, shares his controversial take on AI as unlimited stupid people, and reveals why features never sell but benefits always do. Hosted on Acast. See acast.com/privacy for more information.

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  Charles Duhigg: The Science of Becoming a Super Communicator

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  Bruce Lipton: Reprogramming Your Subconscious Mind and the Biology of Beli…

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  Brad Pederson: How Toys, Failure, and Startup Santa Taught Him to Fail For…

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  Brad Montague: The Courage to Create Like a Kid

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  Allison Schrager: The Economics of Risk, Uncertainty, and Making Better De…

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  Annie Murphy Paul: Why Your Best Thinking Happens Outside Your Head

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  Alan Stein Jr: What Kobe Bryant and Kevin Durant Taught Me About Sustained…

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  The 3-Minute Rule: How to Pitch Any Idea and Get What You Want

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  Ayurveda, Daily Rituals, and Breaking Self-Destructive Patterns with Anant…

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  The Science of Deliberate Practice with Anders Ericsson

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  Redefining Ambition: From Getting Ahead to Coming Alive

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  Brad Stulberg: Mastering Change With Rugged Flexibility

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  Shawn Dove: The Midwifery of Leadership and Black Male Achievement

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  Ananta Ripa Ajmera: How Ayurveda Can Transform Your Daily Habits

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  Bob Gower: How to Recognize Toxic Charisma Before It Destroys You