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The 19-Day Delusion: The Business of New Year’s Resolutions — Ep. 15
New Year’s resolutions fuel a massive business built on optimism, failure, and predictable human behavior. Ben and Jon walk through the hidden economy behind fitness apps, diet challenges, planners, habit trackers, and self improvement products that surge every January. They explain how platforms already know exactly when users will fail, why that failure is expected, and how it becomes a feature of the business model. Using real data from apps and search trends, they show how predictable drop off turns into recurring revenue year after year. This is not a motivation episode. It is a business episode about incentives, psychology, and monetization. Once you see how these models work, you will recognize the same mechanics in subscriptions, ecommerce offers, challenges, and seasonal launches everywhere. Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code LOWBAR for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:00 The economy built on New Year’s optimism 03:50 Why most resolutions fail by day 19 07:35 How apps know exactly when users quit 12:20 Vision boards and packaged motivation 17:10 Shock bracelets and forced habit change 22:40 Dry January and diet challenges explained 28:35 The real business behind self improvement 34:20 How this model applies to ecommerce Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast
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