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BK Might Buy a Business (Here's What He’s Looking At) — Ep. 13
Ben sold his pet brand last year, and now he misses the cash flow. He's been considering buying an existing eCommerce business. Jon and Ben review three very different potential acquisition targets: a niche personal care brand selling shampoo bars on Amazon, a low-cost supplement brand that looks highly competitive, and a wooden sensory toy company with killer reviews. Jon provides a crucial warning that buying an existing business can be "shittier than it looks" on paper. They discuss valuations, profit margins, ad backs, and the shocking $13 million asking price of a digital audio program business. Finally, Ben reveals his big vision. Which one would you buy? Business is simple. People are lazy. https://lowbarpod.com/ Join the private Low Bar Pod community and hang out with BK and Jon plus all of our other awesome members! — https://low-bar-pod.circle.so/checkout/membership Sponsor: Sleep like you’re dead (in a good way). Grab yours at https://SwitchSupplements.com/lowbar Use code *LOWBAR* for $10 off Killswitch — the sleep aid for people who can’t stop thinking about business. Timestamps: 00:11 — Considering buying a business 01:05 — Warning about buying a business 02:31 — First buying option 11:39 — Second buying option 26:44 — Third buying option 37:06 — Plan to launch new store 39:24 — The final factor in the decision 50:33 — Buy PDF Business for 13 mil? Follow us on Social Instagram — https://www.instagram.com/lowbarpod/ Facebook — https://www.facebook.com/LowBarPod X — https://x.com/LowBarPodcast TikTok — https://www.tiktok.com/@lowbarpodcast
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