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Joseph Cohen: Infinite Ride
What if you designed a new class of vehicle from the ground up? Joseph Cohen first cofounded Universe, the mobile-first website builder, before turning his attention to the physical world. He and his brother Eddie Cohen now run Infinite Machine, an automotive company reimagining how people move through cities — not with cars, but with something entirely new, starting with the electric motorcycle. We met at Infinite Machine's headquarters in New York City, where Joe walked us through the design philosophy behind “non-car” vehicles, why electrification unlocks radical new form factors, and what it means to bet on autonomous people over autonomous cars. 00:00 – Intro: Color Outside the Lines 01:50 – A New Symbol for Freedom 05:52 – The Stolen Vespa 09:49 – The P1 vs. The Vision Pro 12:52 – Hard Modernism 17:26 – Painters Who Paint Factories 19:42 – Ten Times the Trips 23:33 – The Vespa Has No Engine 27:51 – Ask New Questions 32:00 – The Company as Medium 34:11 – Outro: What Memories Will You Make S2:E5 Joseph Cohen: Infinite Ride Hosted by Soleio and produced by Room 3: room3nyc.com @room3nyc First of Kind is powered by our sponsors: Framer — framer.com Cursor — cursor.com Vercel — vercel.com Profound — tryprofound.com Website: firstofkind.com YouTube: youtube.com/@firstofkind 𝕏: x.com/firstofkind Threads: threads.com/firstofkind_ Instagram: instagram.com/firstofkind_ Hashtag: #FirstofKind
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