Ladies Who Launch
Rochelle Humes
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Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire
In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves. Bryony shares her deeply personal story: • Growing up with instability and anxiety • Her life-changing accident which led her to Pilates • Navigating burnout in her corporate years • How Pilates became her anchor, and then her calling • Building a digital wellness brand with global impact • The discipline and mindset behind her success • The truth about wellness, routine, and inner work This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise. 🎙️ Listen now on Ladies Who Launch — new episodes every week. Main Topics & TimestampsEarly Entrepreneurship & Independence [00:00:56] Family Influence & Work Ethic [00:03:15] Discovering Pilates & Turning Point [00:12:13] Building the Business from Scratch [00:19:01] Breakthrough Moment: January Challenge [00:24:39]Transition to the App Model [00:30:43]Brand, Community, and Team Building [00:34:26] Future Vision & Wellness Expansion [00:56:13] FOLLOW BRYONY https://www.instagram.com/bryonydeery/ https://www.instagram.com/beyondthemat.podcast/ https://www.instagram.com/pilatesbybryony/ https://www.pilatesbybryony.com/ podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211 FOLLOW US Instagram: https://www.instagram.com/weareladieswholaunch/ TikTok: https://www.tiktok.com/@weareladieswholaunch YouTube: https://www.youtube.com/@Weareladieswholaunch www.weareladieswholaunch.com Hosted on Acast. See acast.com/privacy for more information.
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