Growth In Reverse: Newsletter & Email Growth
Chenell Basilio and Dylan Redekop
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9 Things Beginners Should Ignore When Starting a Newsletter
The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Stop wasting time picking the ‘perfect’ newsletter tool. Just start publishing. You can always switch later." — Dylan We're breaking down the most common mistakes newsletter creators make in the early days — from obsessing over tools and automations to focusing on viral growth too soon. We are challenging the conventional “how to start a newsletter” checklists floating around online (and even ChatGPT’s advice), showing how little you actually need to start. And why over-planning, over-designing, and over-automating are the real growth killers. If you’ve been “getting ready” to launch for months, this episode will hopefully convince you to just start. KEY TAKEAWAYS Why most creators waste weeks setting up automations they don’t even needWhy you don't need a welcome sequence at first How Chenell recommends for getting your first 10 subscribers without a landing pageThe one tool mistake that can cost you hundreds of dollars—and zero new readersWhether or not you should invest in paid ads for early growthWhy planning your “perfect” newsletter launch might actually be procrastination in disguiseWhy tracking analytics in the beginning doesn't matter (and what to track instead)Why chasing virality before you’re ready can backfire hardHow to use early replies and feedback to shape your newsletter directionThe mindset shift that separates stuck creators from those who actually hit sendLINKS MENTIONED Tom Alder's GIR Deep Dive The Obvious Choice by Jonathan GoodmanDylan's 'Resend To Unopens' Experiment & ArticleGet Chenell's brand-new offering for newsletter creators: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questionsCheck out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!
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