Growth In Reverse: Newsletter & Email Growth
Chenell Basilio and Dylan Redekop
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How CJ Gustafson Grew Mostly Metrics to 60k+ Subscribers & Multi‑Six‑Figures in Revenue
The Growth Vault is LIVE: https://growthinreverse.com/vault ---------------------------------------------------------------- “During my last year as a CFO, I made more money from my newsletter and podcast than my full-time job." — CJ Gustafson, Mostly Metrics We sit down with CJ Gustafson, former tech CFO and now full-time creator of two newsletters—Mostly Metrics and Looking For Leverage—and a podcast called Run The Numbers. CJ is masterful at taking financial and business concepts and making them wildly entertaining. CJ shares how he went from consulting and private equity to running a high-revenue content business, why he thinks about content like product development, and the systems he’s built to keep ideas flowing. If you’ve ever wondered how to blend expertise, humor, and growth strategy into a newsletter people can’t stop sharing, this episode is packed with insights. PS - We recently hosted CJ in the GIR Pro community where he shared more BTS of his newsletter 👀🔥 → Take your newsletter to the next level with GIR Pro >> KEY TAKEAWAYS How CJ built Mostly Metrics into a leading finance newsletter with personalityThe unusual career path that prepared him for creating content CFOs actually readHow CJ uses humor (and dog pics) to make complex topics approachableHow he's building out the “media mullet” business modelHow CJ replaced his CFO salary with newsletter and podcast revenue—and why it happened faster than expectedCJ's revenue streams that drive a multi‑six‑figure media revenue engineHow he uses AI and transcripts to mine hundreds of hours of interviews for writing ideasCJ's favorite—and most important—newsletter metricThe single biggest growth hack for his podcast audienceHis daily creative routine for producing high-value content without burning outLINKS MENTIONED Mostly Metrics newsletterRun The Numbers podcastLooking For Leverage newsletterCJ on LinkedInAsk us a question or submit a podcast topic idea: growthinreverse.com/questionsGet Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.Growth In Reverse PRO CommunityWant your newsletter roasted? Submit it here. Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/FOLLOW ON SOCIAL Chenell: Twitter | LinkedIn | SubstackDylan: LinkedIn | BlueskyOUR NEWSLETTERS growthinreverse.comgrowthcurrency.netSubscribe & Leave a Review: If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast! Thanks to Tim Forkin for editing these episodes.
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