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Featured.com Revives Connectively, Launches AI Co-Pilot for PR
In this episode of Global Economic Press, Alex Brady delves into the transformative impact of artificial intelligence on the public relations industry, spotlighting Featured.com's innovative strides. The company, known for reviving Help a Reporter Out, is now breathing new life into another brand, Connectively. This strategic move is part of Featured's broader vision to relaunch on June 2 as an artificial intelligence co-pilot for public relations. Over the past four and a half years, Featured has developed a robust system that connects subject matter experts with publishers every six seconds, supporting 100,000 users and assisting 2,500 publishers in filling content gaps with expert-led articles. The transition to Connectively will encompass all media opportunities, profiles, subscriptions, workflows, and data, with only the name, logo, and website address undergoing changes. Connectively, initially introduced as "Help a Reporter Out in a platform," was acquired by Featured a year ago. Since then, Help a Reporter Out has become one of the most widely recognized journalist request platforms. Featured aims to replicate this success with Connectively, offering public relations professionals a standalone product alongside Help a Reporter Out. As Featured evolves into an artificial intelligence co-pilot, the platform will feature a simple chat interface and automated workflows, enabling professionals to discover opportunities across various media channels. This relaunch is designed to empower public relations and communications professionals by surfacing the right opportunities and facilitating the drafting of responses, ultimately making earned media accessible to every expert. For more information and to follow the countdown to the relaunch, visit Featured's website.
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