The Best Idea Yet

4.4 (265)
BUSINESS
UPDATED WEEKLY

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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

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TRAILER

Introducing: The Best Idea Yet

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts starting October 15th. Listen early and ad-free on Wondery+ starting October 8th. Join Wondery+ in the Wondery App or on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10/08/2024

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3 min

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SPORTS

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4.4

out of 5

265 Ratings

My review

Mar 28

Meeeeeeee eeee e

Awesome podcast
This Podcast -> The Best Idea Yet

Mar 22

Shelby_2025

I absolutely love this podcast! The structure is fantastic—engaging, well-paced, and highly relevant to my daily life. The short commercials are genius; because they’re so brief, I don’t skip them like I do on other podcasts, which actually increases the chances of me listening. Excellent job! Keep them coming!
brings me joy

Mar 18

e n k

have been listening to daily show since the robinhood days! love that this longer format is now on the feed. personally, i’d be interested in some design software that makes the world go round ie autocad or photoshop
Fun and Informative

Feb 25

KathyG50

I look forward to new episodes every week. The hosts are fun and thorough and I love all the topics. It’s a blast from the past on the best things!

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet [TBOY]) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch. Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.